L & JG STICKLEY, INC.
  • 11-Dec-2017 to 09-Feb-2018 (EST)
  • Manlius, NY, USA
  • Salary
  • Full Time

Digital Marketing Manager

Company Overview

Stickley is a leader in the furniture manufacturing and retail industries, with brands that are respected and cherished worldwide. With over 115 years in furniture manufacturing, and more than 80 years as a furniture retailer, Stickley is the proud employer of nearly 1,200 talented individuals. We have three manufacturing facilities, multiple Stickley Audi corporate-owned retail showrooms, and a global distribution network.

General Description/Purpose:

The Digital Manager is responsible for managing the company websites, digital campaigns and social media in support of the company's commercial goals.

They manage the development and continuous improvement of the websites and design and execute the digital and social media activity in support of commercial activity for Stickley Audi stores and the Stickley brand and dealers

 

Job Responsibilities:

  • Manage the development and maintenance of the Stickley websites in line with company strategy.
  • Plan and execute digital marketing, including SEO/SEM, email, social media and display advertising campaigns to meet company goals and objectives
  • Develop and maintain the integrity of the marketing data base.
  • Design, build and maintain Stickley's social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  •  

Job Requirements:

  • BS/MS degree in marketing or a related field
  • Proven working experience in managing websites and digital marketing
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Experience in optimizing landing pages and user funnels
  • Solid knowledge of website analytics tools (e.g., Google Analytics, Omniture Etc.)
  • Experience in setting up and optimizing Google AdWords campaigns
  • Benefits We offer a competitive compensation and a comprehensive benefit package that includes:
  • Paid vacation, holidays, health, prescription and dental insurances
  • Company paid life insurance
  • 401(k) retirement plan,
  • Flexible spending account
  • Generous employee discount

Stickley is an equal opportunity employer. www.stickley.com and www.stickleyaudi.com

L & JG STICKLEY, INC.
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